CompuServe introduced GIF to provide a color
image format for their file downloading areas. 

This replaced their earlier run-length encoding
format, which was black and white only. 

GIF became popular because it 
used Lempel–Ziv–Welch data compression.

Initial release: June 15, 1987

Gif of Jif
right-click to save the gif if you want
Jif was chosen as the product name because
it is easy to say, spell and remember.

1 in 10 peanuts grown in the U.S. for
food use ends up in Jif peanut butter. 

There are more than 1,200 peanuts
in a 28 ounce jar of Jif peanut 

Americans consume 270 million pounds
of Jif annually.


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